Do you really believe this is a fluke and not intentional on Weiner's part, especially with all the other Christian references this season? And with "Where the Truth Lies" in the subtitle?On second thought, no, I don't think it is just a fluke, although that is the word I used.
It can't be a fluke because Mad Men is not actually filmed in the Time-Life Building.The office is a set somewhere and the window in the reception area is a actually a blue or green screen. This creates a blank spot that the requisite backdrops are later dropped into. So Weiner and company chose everything deliberately. I'm sure they studied photographs of the neighbourhood in 1965 to determine what might have been in the background and they picked that perspective with the "666".
I suspect they also know the history of the Time-Life Building in film and knew that a scene from Rosemary's Baby was filmed there. I do not have the patience to sit all the way through Rosemary's Baby to find out but I assume that Polanski has the "666" appear somewhere in the background.
What I am much more hesitant to sign on to is that this "666" is terribly straightforward in its implication. It might be but Weiner likes false clues as much as he likes real ones. He isn't about planting something that looks like a sign or portent only to ignore it later.
I guess the big question is does Weiner intend to attack advertising in this series? Are we to think what some critics clearly do think that Don Draper is the moral equivalent of Tony Soprano and that advertising is the morale equivalent of organized crime?
If he does, then he is a liar hypocrite of the first order given the use the show makes of product placement. More to the point, I think he means to be more ambiguous and even-handed than that. I'll admit I believe that because I want to believe it.
Where the truth lies. Can the truth lie. Where could the truth lie.