... that Audi commercial here.
The crucial thing to see is the visual story. What the words say is less important. And—as Goldberg notes at a little too much length—the words don't make up a coherent narrative. But compare the Audi commercial with the Dodge Charger commercial (both embedded below) and all confusion vanishes. Notice that exactly 46 seconds into each ad, the man puts the pedal down and goes. That's the most important part of the message in both ads.
I think Goldberg says some good stuff but the message in the Audi ad is simpler than he realizes. "Feeling hemmed in by moralists? Step into the car and drive." As I have said before, the message is about agency. Agency is more important to us than liberty (maybe it should not be but ...).
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