Friday, June 19, 2015

Song of summer: "innocence" with bubblegum on her knees

Bubblegum music was probably called that because one of the leading purveyors of the music was a band called The 1910 Fruitgum Company. Most critics describe it as a dumbing down of rock music with innocents made innocent so as to not offend the parents of young adolescent girls. That's not really true. Rock and roll, which had been kiddie music, was getting decided adult in contend and this was music that tried to maintain an innocence that was in danger of being lost.

But it's all in the delivery. Take a bouncy bubblegum pop song with painfully innocent lyrics do it with a slow groove and let Julie London give it her patented oral stimulations on it and you you'll get a whole different set of ideas.

The people who hated it, and they were legion, thought that Julie had failed to pull off rock music here. What she really did, in conjunction with other oldsters like Serge Gainsbourg and Leonard Cohen, was to create something brand new. It's a masterpiece of its type.

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