Monday, September 27, 2010

I forgot to say ...

... that I think Don Draper's experience as a deserter may leave him in a position to exploit the upcoming resistance to the Vietnam war.

I know, it's a crazy idea and I don't know that I like it much myself but it's just an inkling I get.

Matt Weiner and company have really boxed themselves in otherwise, however, and I don't see how he comes out on top except that I'm certain he will.

3 comments:

  1. Unless the agency fails and he moves out to CA to live in the house that he bought for Anna, I don't see Don being an anti-war protester. He's had a close call already, and rumor at the time had it that the FBI under J.Edgar Hoover was keeping dossiers on the anti-war protesters. Maybe as the decade progesses and anti-war sentiment becomes more mainstream and acceptable.

    I agree with you that Don will come out on top. People like him always do, as Campbell said last night, destroying everyone with whom they come into contact. I think that's what Weiner might be trying to show. To quote Leo Durocher, "Nice guys finish last," which is the God's honest truth.

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  2. I don't see him as an anti-war protester either. But the Weiner way is never to have the political events directly impact the plot. What he does instead is to have a parallel between them. Think of the Cuban missile crisis and the parallel sense of crisis in the various characters' lives.

    What I imagine happening is Don picking up on the rebellion Zeitgeist that is sweeping the culture and turning it into a new direction for himself and the agency.

    This would, BTW, fit history as advertising had far more to do with the 1960s spirit of rebellion than is commonly acknowledged.

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  3. Ok, I misunderstood. I agree with you that advertising had a lot to do with the '60s rebellion. The industry realized they could use it to sell products and that reinforced--even legitimized it for mainstream America. There were small agencies started by young upstarts who broke away from the BBDOs and Y&Rs, I would imagine they initially took on small clients that the big agencies were too expensive for and the big agencies weren't interested in anyway. That would be a kind of house-cleaning for SCDP, not business as usual, and maybe that's what Weiner has in mind.

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