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Britsih lingerie vendor Agent Provocateur are changing their approach:

Creative director Sarah Shotton reveals she is a huge fan of "the glowing scenes from the gently erotic films such as Emmanuelle and The Story of O", and that her collection of vintage Playboy Magazines made her "want to re-introduce the sensuality and flirtation of the 70's into our campaigns."

Last year's approach, in case you didn't know,  was inspired by actresses flashing people with cameras accidentally on purpose. So now they're going introduce "sensuality and flirtation". Why is this happening? I'd guess that it's mostly because that is what men want.

Sitting on the bus with a bunch of college girls last night I was struck at how astonishingly servile these women are towards men. I see these women a lot and it seems to me that they'll do almost anything to get men's attention. I suspect that they've tried flash and trash and found that while that will get them laid, it isn't getting them love. So now we move to "sensuality and flirtation".

Next step on this path is soft, romantic and, dare I say it, feminine.

One hilarious side note, the Telegraph article at that link blames "flash trash" on Hollywood and there is something to that. But coming from the English, who have done more to vulgarize sex than any other nation on earth, it's hilarious.